Used car market statistics collated by Cars.co.za show continued growth in South Africans interest in particular used car brands and used car models.
According to a report by Analytix Business Intelligence, new vehicle sales took a sharp hit during the peak of the recession and by April 2009, the value of New Vehicle and Used Vehicle sales were on par at around R5 billion. Since then, new vehicle sales had recovered admirably finishing on new highs in May 2012 with just under R12 billion. However, over the same period, Used Vehicle sales had remained very flat, ranging between R4billion and R6 billion.
The total amount of 961580 views made on Cars.co.za in June indicates that the used car market is in effect fighting to be on par with the new car market. Here is a breakdown of the most popular used cars in South Africa for June 2013 as well as the most popular used car brands.
| Model | Total views | Used Car Market Penetration |
|---|---|---|
| 1. BMW 3 Series | 58 359 | 6% |
| 2. Volkswagen Polo | 48 450 | 5% |
| 3. Volkswagen Golf | 38 512 | 4% |
| 4. Mercedes Benz C-Class | 32 167 | 3.3% |
| 5. Audi A4 | 30 254 | 3.1% |
| 6. Toyota Corolla | 27 710 | 2.8% |
| 7. Audi A3 | 23 994 | 2.4% |
| 8. Toyota Hilux | 21 425 | 2.2% |
| 9. Volkswagen Polo Vivo | 16 619 | 1.7% |
| 10. Ford Focus | 16 577 | 1.7% |
Figures show that the BMW 3-Series with a total of 58 359 views is still South Africas most sought after used car. In second place is Volkswagens Polo with a fair amount of views for the month and a market penetration of 5%, and it is also among the top five popular new car vehicles in South Africa with total sales of 2652. Further contributing to Volkswagens popularity in SA is the Golf, which managed a used car market penetration of 4%.
| Motoring brand | Total Views | Used Car Market Penetration % | New Car Market Penetration* |
|---|---|---|---|
| 1. VW | 155 169 | 16.1% | 19.8% |
| 2. Toyota | 118 929 | 12.3% | 18.8% |
| 3. BMW | 112 995 | 11.7% | 5.2% |
| 4. Audi | 79 494 | 8.2% | 3.3% |
| 5. Mercedes | 63 236 | 6.5% | 5.3% |
*Official NAAMSA sales figures for June 2013
Cars.co.za statistics further reveal Mercedes-Benz has grown in used popularity and enters the top 5 popular used car brands, surpassing GMSA by a fraction of 0.2%, while in contrast GMSA leads Mercedes-Benz by 4.2% in the New Car Market. Volkswagen and Toyota remain at the top and both hold a greater market presence in the used and new car markets.
Cars.co.za will continue to gather used car statistics throughout the duration of 2013 with the emphasis of expanding existing knowledge of the used car market in South Africa.
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