Yes, Volvo is launching a luxury MPV. Here’s an early look at the fully electric Volvo EM90, which could be positioned to take on the Mercedes-Benz V-Class (or, more specifically, the EQV)…

Volvo has confirmed plans to add a fully electric luxury MPV – set to be badged as the Volvo EM90 – to its line-up. The Swedish firm will whip the wraps off the new EM90 on 12 November 2023, opening pre-orders in China at the same time.

From what we understand, the newcomer has been developed with the Chinese market chief in mind, though looks likely to be offered in some other countries, too. If it gets the global green light, the Volvo EM90 may well be positioned to take on the likes of the recently updated Mercedes-Benz V-Class – or, more specifically, the fully electric EQV derivative.

A 30-second teaser clip provides us with a bird’s eye view of the upcoming premium people-mover, showing 2 glass sections – a smaller traditional sunroof up front and a larger panoramic version for the rear quarters. Expect similar front-end styling to that of the likewise electric EX90 flagship SUV.

We also spy handles for (powered?) sliding doors on either side of the vehicle, along with distinctive taillamps and what appears to be an illuminated “Volvo” badge on the tailgate. Though Volvo has yet to confirm any specific details, we’d speculate the EM90 is large enough to handle 3 rows of spacious seating, perhaps with the option of captain’s chairs in the middle bank (judging by what we can see through the glass roof).

According to the Gothenburg-based automaker, the new EM90 has been “designed for you to make the most of the time spent in the car, like a Scandinavian living room on the move”. Volvo promises it will be a “place where you can connect with your loved ones, create, relax, work or just think”.

Interestingly, some reports claim the EM90 will be closely related to the Zeekr 009, an MPV offered in China by another of Volvo parent company Geely’s brands. For the record, the Zeekr 009 boasts a dual-motor electric powertrain generating somewhere in the region of 400 kW.

While official information – regarding everything from exterior dimensions and number of seats to electric powertrain specifications – are still thin on the ground, Volvo does says it will “reveal a lot more details around the car in the coming months”…

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