is encouraging its brands to pause paid advertisements on , just as the CEO of , , takes the reins of the social media platform. is one of the biggest automakers in the world — if not the biggest — so the loss is a notable hit to the platform, even if it’s only temporary.

Now that VW is pausing ads on Twitter, it’s recommending that the carmakers or brands it oversees (more to the point, those it owns) also pause their paid advertising, according to . The Volkswagen Group (AG) comprises many of the world’s most recognizable auto brands, including , , , , , , , the newly revived , and, of course, (sans Group). The multinational auto giant also owns , just to round out the count with two-wheeled machines.

On Friday, the VW mothership released a statement about pausing paid ads on Twitter, and went on to say, “We are closely monitoring the situation and will decide about next steps depending on its evolvement,” per .

This marks the latest automaker to pull-out of Twitter just as Elon Musk takes over. Earlier this week, announced it would stop advertising on the social media site. The American automaker’s exit from Twitter seemed to be more of a long-term exit than Volkswagen’s, although GM said it would still be around to provide support to customers on the platform.

The German auto giant is not committing to a permanent Twitter exodus for its brands, but it’s going to cautiously approach any return to the platform. It’s not clear where the directive is coming from, or whether it’s an unanimous decision on the part of or from its newly-appointed CEO, Oliver Blume.

The company’s may have tried a different tack as far as it concerned Twitter and Elon Musk, since Diess appeared to support Musk. The two expressed at times, and acknowledged the efforts of their respective companies where EVs were concerned. But, it looks like Blume is not eager to court the controversy around the Tesla CEO’s buyout. Not to mention the conflict of interest that indirectly giving a competitor money represents, such as VW paying Musk money and thereby lining Tesla’s coffers.

Neither Musk nor Twitter seem to be having a good time right now; Musk plans to enforce new policies (fees!) that many find distasteful, while Twitter is facing imminent cuts to its . These cuts come at the behest of Musk, who plans to streamline the platform. Fewer workers and less overhead is the way to more profits, right? Yes, except in cases like these, where less of everything includes less income from companies seeking to advertise on your platform.