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Volvo’s EX90 electric SUV features an Abbey Road sound system
Volvo’s EX90 electric SUV features an Abbey Road sound system-February 2024
2024-11-28 EST 16:28:29

With deliveries of Volvos much-anticipated EX90 model finally coming through in the U.S., drivers who are also music fans may be heartened by discovering what the electric SUVs soundsystem is made of.

They might even get a cosmic experience if they decide to play The Beatles 1965 classic hit Drive My Car on that sound system: The EX90 is the first vehicle ever to feature an Abbey Road Studios mode, providing a sound quality engineered straight out of the worlds most famous music recording studios. The Beatles enshrined Abbey Road in history, when they gave the studios name to their last album in 1969.

Recommended Videos Besides the Beatles, countless artists from Pink Floyd and Radiohead to Kanye West and Lady Gaga have recorded at Abbey Road, which is located in London. The studios, where stereo was first patented in 1933, have to this day remained home to numerous innovations in recording technology.

Related Over the years, Abbey Road engineers studied the sound architecture of the equipment used there before using the data to develop software plug-ins.

Inside the EX90, the Abbey Road Studios mode is delivered via a 25-speaker Bowers Wilkins (BW) system, which promises to deliver an innovative new sound technology designed to transform the in-car listening experience.

A Digital Trends review of the EX90s BW system found its Dolby Atmos feature produces an impressive 3D effect. That BW system, however, is only available on the higher-level EX90 Ultra grade.

This years launch of the EX90, along with that of the EX30, a smaller and more affordable electric SUV, is part of Volvos strategy to boost its otherwise slumping sales of EVs in the U.S.

The EX90 is also the Swedish automakers first vehicle designed for the U.S. market, and also built in the U.S.: The first EX90s came out of the product line of Volvos South Carolina plant in June.

   Editors Recommendations

Volvo’s much-anticipated EX30 EV to reach U.S. before year end Volvo EX90 price, range, specs, trim options, and more Big EVs are almost here: 7 upcoming electric SUVs were excited for Starting under $40K, Volvos compact EX30 will be its most affordable EV, and its fastest No mere EV, the sensor-stuffed EX90 is Volvos towering tech flagship

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