Listen. . But consider how much worse they could be! Sure, our modern world may have the , , , and that codify the cyberpunk genre, but consider this: we don’t have a single . Oh, hang on, my producers are telling me that we in fact have a new form of sky advertising that’s much, much worse. Cool.

Tomorrow, November 3, . They’ll do a little dance, flash some bright colors, and remind everyone that has existed for a full decade. The game may have , but it seems its want to seek out the last few poor souls who remain blissfully unaware of its existence. To do so, the company has partnered with a drone advertiser called to turn New York’s sky into one big ad.

Pixis is no stranger to our automotive world, having done activations for and races in the past. But while those displays promoted events, things people could go and experience, this latest endeavor is simply an ad for a product. A big product, no less, with which most people in New York are probably familiar. Yet this isn’t enough, apparently, and now every citizen of the city needs to watch the actual air we breathe be commandeered to sell us something.

Perhaps worst of all, it seems people will actually watch. The advertisement has been , meaning it’s something people can plan around and look forward to. Just as an aside, in the game there’s a . It’s meant to be satire, but here we are. And that game doesn’t even have ads that take up the entire sky!

Of course, there are myriad reasons this is a bad idea. It can mess with birds’ migratory routes, any broken drones will instantly become falling debris, and — oh yeah — the whole flight . But the has been created, we now have sky ads, and we can’t go back. You better star believing in cyberpunk dystopias, reader, because you’re in one.