Study reveals major differences in favorite vehicle colors

Florissant men and women have completely different preferences for car colors, according to new research by iSeeCars.com. The study analyzes automobile data from 1.2 million consumer inquiries and 17 million sales to identify local preferences by gender. The findings reveal men’s favorite car color is black and women’s is gray.

The data provide a localized snapshot of the automotive data and research company's recently released national study, Car Color Preferences by Gender. “When it comes to car colors, our national results show that men have much stronger preferences than women,” said Phong Ly, iSeeCars.com CEO. “In Florissant, however, the opposite is true — women showed stronger preferences for their top colors.”

Car Colors Men Prefer More Than Women in Florissant

Car Colors Women Prefer More Than Men in Florissant

The study also revealed that Florissant men have more expensive taste than women do when it comes to car colors. “If you compare prices for pre-owned cars in Florissant, the average price for men’s favorite colors is 5 percent more expensive than women’s favorite colors. The national average for the same price comparison is higher, at 22 percent more for men’s favorite colors,” said Ly.

Summary

Florissant women have a stronger preference for more colors than Florissant men do – four compared to three. The top three favorite colors women prefer more than men are gray by 82.0 percent, followed by blue (73.0 percent) and white (46.4 percent). Men have a stronger preference than women do for black cars by 49.8 percent, followed by silver (27.2 percent) and red (2.8 percent). The top-ranked national favorites (yellow and orange for men, teal for women) did not rank in Florissant because the sample sizes were too low. The average used car price for the colors women prefer is $16,055 compared to $16,800 for the colors men prefer. Average prices for men and women’s national favorite car colors are $18,196 and $14,938, respectively.

Methodology

iSeeCars.com analyzed data from more than 1.2 million consumer car inquiries on iSeeCars.com between March 2009 and August 2017. It categorized inquiries as coming from male or female consumers based on their first names, and calculated the share of male and female inquires for each color. The difference in share between male and female inquiries was expressed as a percentage of female inquiry share and male inquiry share to calculate male and female bias toward each color, respectively. Only data from Florissant was included in the final analysis. Colors with fewer than 10 total inquiries were excluded from the analysis. iSeeCars.com also analyzed more than 17 million used car sales between September 2016 and August 2017 for used car prices.

About iSeeCars.com

iSeeCars.com is a data-driven car search and research company that helps shoppers find the best car deals by providing key insights and valuable resources, including the iSeeCars VIN Check report and Best Cars Rankings. iSeeCars has saved users over $406 million so far by applying big data analytics powered by over 25 billion (and growing) data points and using proprietary algorithms to objectively analyze, score and rank millions of new cars and used cars.