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What Was The Most Audacious Startup That Fizzled Out?
What Was The Most Audacious Startup That Fizzled Out?-March 2024
2024-02-19 EST 22:12:21

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The electric vehicle craze has given us many startups whose ambition exceeded their staying power. But of course this phenomenon goes back a long way, well before EVs. Today, we’re asking you which one promised the most and delivered the least.

Let’s get the gimmes out of the way first. We all know about the DeLorean Motor Company, though less talked about were John DeLorean’s plans for besides the stainless-steel one that looked neat and drove awfully. A sedan version of the DMC-12 was considered, as was a tiny off-roader and a bus.

also springs to mind, which wasn’t technically a startup because Zastava Automobiles, the car’s manufacturer, was building Ford trucks for the Yugoslavian army in the 1930s. But Malcolm Bricklin pulled the strings to import the Zastava Koral to the U.S., renaming it the Yugo GV. There’s something ambitious about promising to sell the cheapest new car on the market, particularly when the country you’re importing it from is in the throes of civil war.

As for the modern day? While the book hasn’t shut on Faraday Future yet — especially now that it’s gone public — the company has been that it can’t be ignored in this conversation. Then again, we’ve seen other Chinese brands before, so maybe such a claim would be a bit presumptuous.

What do you think was the most audacious automotive startup to goup in smoke?

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