Last week, it seemed like everyone was getting new logos. It started with Kia, which rang in its pointy rebranding with a fireworks show. By Friday, , its first comprehensive makeover since 1964. Hell, even (and arguably outshined them all.)

Every time a familiar brand dons a new identifier, controversy is sure to follow. However, few brands are American institutions on GM’s level, and typically brands with such history rarely opt for drastic changes. See the for a prime example of extablished automakers playing it safe.

That made GM’s announcement a bit of a shocker, though it also got us thinking: Which carmaker should be next in line for a glow up? There’s certainly no shortage of brands that could use an injection of new energy; I’m thinking of the likes of Chrysler, Dodge, Infiniti, Buick and a few others.

Keeping that in mind, my armchair marketing exec choice is Lexus. The brand already lays claim to grille and front-end designs that are among the most distinctive and recognizable in the industry today. But neither the insignia nor logotype of Toyota’s luxury marque has changed in its 30-year history, and I say it could really benefit from some freshening.

What do you think? Which manufacturer deserves a new logo and ‘tude as we enter this era of cars that run on zaps and drive themselves?