zzdcar
Home
/
Reviews
/
Buying
/
Why Do Car Listing Websites Let Dealers Post Deceptive Prices?
Why Do Car Listing Websites Let Dealers Post Deceptive Prices?-May 2024
2024-02-19 EST 22:09:43

Image for article titled Why Do Car Listing Websites Let Dealers Post Deceptive Prices?

As Jalopnik’s resident car buying expert and professional car shopper, I get emails. Lots of emails. I’ve decided to pick a few questions and try to help out. This week we’re talking about deceptive online pricing, finding a cheap car for a young driver, and also: What happens when you buy a car but it was sold to someone else?

First up, why do the major listing sites allow dealers to advertise prices that aren’t legit?

“I’ve come across a new thing in shady dealer prices for used cars. They advertise one price on the listing but then in the description it says “*The Internet Price is reflective after $1,995 down.” So the price is actual two grand higher than advertised.

I wonder if they do that just so that the KBB sticker displays “Great Price” and thus lures shoppers. Is this commonplace amongst dealers advertising online? How is this legal?”

As I’ve discussed before, used car pricing is sometimes trickier than new car pricing because it is more about finding the best value over the biggest discount. And by that, I mean analyzing which car within a certain parameter set is on the lower end of the pricing spectrum.

Because online listings compete against each other for leads, and some of these third-party websites like KBB and CarGurus have started using comparative data to label ads as a “good deal” or “above market,”some dealers are now trying to game the system by throwing out prices that will ping positive markers and hide behind fine print.

(Update: a representative from CarGurus reached out to Jalopnik to explain that they have an)

The question of legality basically comes down to whether or not the pricing stipulation is disclosed. If they put it in writing that “the internet price is reflective after $1,995 down,” the dealer is in the clear. It’s certainly a shady practice, and for me, that would be a red flag to take my business elsewhere.

But as for why the listing sites allow this, the answer is simple—the dealers are their customers. That is where the money comes from, and therefore the third party sites have no motivation to call their customers out on some “stealership” stuff when the subscription fees keep rolling in. Of course what this means is that even though the internet has changed the game, car shoppers still need to be vigilant and always pay attention to the details.

Next: What’s the best inexpensive car for a new driver that doesn’t have a ton of miles on it?

“I have now found myself in a strange predicament. My fiancé’s little sister’s car AND my fiancé’s car were struck on the side of the road where they were parked when we were gone on Mother’s Day. They were both taken out in one fell swoop by the same driver. My fiancé’s car was just barely not totaled, but her little sister’s car, Brad (named after the car insurance commercial), was deemed a total loss.

The insurance gave us $4,500 to cover her little sister’s next car, and I have no idea where to begin. I live in the Portland area, so I see everything from cars that have been modified into trucks, to 20-year-old Subaru Foresters that have 250,000 miles being referred to as “low miles for the year” in this price range. Portland is a great place, but the craigslist ads throw me for a loop.

I need help with finding a new car. The only stipulation is it needs to be easy for a young timid driver to drive to college for the next few years.”

Sorry to hear about Brad (the car) and this can be an overwhelming task because shopping for cheap cars is not easy. It’s really more about finding a car in the right condition, than focusing on a specific brand or model. While Subarus are great cars for the Pacific Northwest, as you have found ones in this price range have a lot of wear on them and despite their reputation for safety, a kid doesn’t really need an AWD crossover.

I would suggest focusing on a sedan or hatchback. You don’t want something too small, but you also don’t want something too big either. Honda, Toyota, Mazda all have good cars, but again these will likely be high mile examples, which may still be okay.

However, if you want something with more reasonable miles, check out some mid-size domestic sedans like a Ford Fusion or Chevy Malibu, as these are fairly durable, affordable and easy to fix. You can also likely find examples with lower miles on the clock.

And finally, what if you buy a car only to find out it was sold to someone else?

I bought a 2015 Volkswagen Polo Maxx. Signed a contract and paid a deposit. The car salesman said it will take three days for me to take ownership. Two days later he says the car was sold. Apparently, he was unaware that somebody else had bought the car already. What are my rights?

Since the Polo Maxx was never sold here in the U.S., I’m going to assume your purchase was somewhere in Europe. While dealership and contract laws may be different on the other side of the Atlantic, it seems that the dealership made a mistake and sold you a car not realizing that someone else had already closed that deal. These things happen.

The dealer is not going to repossess the car from the other buyer and sell it to you. Therefore, you have a right to get your money back and move on, but that’s it.

Got a car buying conundrum that you need some assistance with? Email me at [email protected]!

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Buying
At $950, Would You Go All-In On This 1984 Plymouth Colt GTS Turbo Project?
At $950, Would You Go All-In On This 1984 Plymouth Colt GTS Turbo Project?
One of the calling cards of today’s Plymouth Colt is its “Twin Stick” overdrive gear change, which gives the car eight speeds going forward and two in reverse. Let’s see if this project car has anything else to offer. Just as Goldilocks discovered when appropriating Papa Bear’s lifestyle and...
May 9, 2025
At $18,500, Would You Lean Toward Buying This 2022 Ford Mustang?
At $18,500, Would You Lean Toward Buying This 2022 Ford Mustang?
Today’s Mustang is being sold by a towing yard, which means it’s probably a lien sale. Let’s see if this clean title convertible is priced to put a new buyer on the hook. The general consensus on last Friday’s was that it would be the perfect car for someone...
May 9, 2025
At $8,600, Would You Go Topless In This 1994 Cadillac Eldorado?
At $8,600, Would You Go Topless In This 1994 Cadillac Eldorado?
The seller of today’s Caddy claims they should be selling it at auction but says who’s got time for that? Let’s see if we have the time for this custom convertible at its non-auction price. Many of you agreed that the $950 asked for yesterday’s was “chump change.” Even...
May 9, 2025
Someone Willingly Paid $16,000 For A Maserati Ghibli On Cars & Bids. Don’t Make The Same Mistake
Someone Willingly Paid $16,000 For A Maserati Ghibli On Cars & Bids. Don’t Make The Same Mistake
Let’s cut right to the chase: buying a is not a good idea unless you have deep enough pockets for the upkeep. For those not in the know, they’re sirens. They draw you in with their premium Italian image and sweet songs of and then go in for the...
May 9, 2025
Which One Of You Suckers Is Going To Pay Over $32,000 For A 25-Year-Old Toyota 4Runner
Which One Of You Suckers Is Going To Pay Over $32,000 For A 25-Year-Old Toyota 4Runner
The (and Tacoma) have a death grip on used values. It’s been this way for years. Go ahead, go try and buy any TRD trim that’s a couple of years old; it’ll cost you as much as a new one — not that you could buy a new one...
May 9, 2025
At $5,900, Is This 1984 Nissan 720 4X4 A Solid Deal?
At $5,900, Is This 1984 Nissan 720 4X4 A Solid Deal?
According to its seller, today’s Nissan 4X4 shows “pride of ownership.” Let’s see if it would take swallowing one’s pride to pay its asking price. Opinions were split on how well the design of yesterday’s has held up over the years. Some of you commented that the design still...
May 9, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved