The MX-5 was chosen from an initial entry list of 23 cars (eligible vehicles had to be launched and available for sale on at least two continents between 1 January 2015 and 31 May 2016), then a short list of ten, then three finalists, of which the other two were the highly-regardedA4 Sedan/A4 Avant and the stylish GLC premium leisure vehicle.
This year, vehicles were selected and voted on by an international jury panel comprised of 73 top-level automotive journalists from 23 countries around the world, including Cars.co.za Consumer Experience Manager Hannes Oosthuizen and Cars.co.za Content Manager Mike Fourie, who were the two South African representatives.
International accounting firm KPMG audited the jurors’ ballots.
"The Mazda's winis quite a surprise given the history of the competition. My money was on the Audi A4. I personally think the MX-5 should have been in the Performance Car category," said Oosthuizen.
To illustrate his point, previous World Car of the Year winners were the Mercedes-Benz C-Class (2015), Audi A3 (2014), VW Golf (2013), VW Up! (2012), Nissan Leaf (2011), VW Polo (2010), VW Golf (2009), Mazda2 (2008), Lexus LS460 (2007), BMW 3-Series (2006)and Audi A6 (2005).
That list contains one winner that won the title because of its significance, and that’s the Leaf –the first compact hatchback electric vehicle (EV) to be offered for sale worldwide. The rest of the WCOTY winners, with the exception of the Lexus, were accomplished volume-selling models, most of which remainrelevantto a significant percentage of the new vehicle market.
The World Car Awards press release stated the following: “With the launch of its all-new MX-5, Mazda has thrown out the blueprint and gone back to basics. Shorter, lower, wider and – most importantly – lighter, the new MX-5 comes with a choice of either 1.5 or 2.0-litre naturally aspirated petrol engines and the promise of unparalleled ‘Jinba ittai’ – a term meaning oneness between car and driver. And yes, it’s still one of the best driver’s cars around.”
VEHICLE | Occupant (Comfort) |
Perform. | Value | Safety | Environment | Market Significance |
Emotional Appeal |
Weighted Score |
Audi A4 Sedan / Audi A4 Avant | 8.1 | 7.7 | 6.9 | 8.3 | 7.2 | 7.4 | 6.9 | 750 |
BMW X1 | 7.1 | 6.9 | 6.5 | 7.8 | 7.1 | 7.0 | 6.6 | 692 |
Hyundai Tucson | 6.7 | 6.1 | 7.8 | 7.1 | 6.4 | 6.8 | 6.1 | 680 |
Jaguar XE | 7.2 | 7.9 | 6.7 | 7.5 | 6.7 | 7.0 | 7.9 | 721 |
Land Rover Discovery Sport | 7.4 | 7.0 | 6.7 | 7.6 | 6.2 | 7.0 | 7.5 | 707 |
Mazda CX-3 | 6.4 | 6.5 | 7.3 | 7.0 | 7.3 | 7.0 | 7.0 | 685 |
Mazda MX-5 | 6.9 | 8.3 | 8.1 | 6.6 | 7.3 | 7.3 | 9.0 | 764 |
Mercedes-Benz GLC | 8.1 | 7.6 | 7.0 | 8.5 | 7.0 | 7.4 | 7.8 | 758 |
Skoda Superb | 7.8 | 7.1 | 8.1 | 7.7 | 7.1 | 6.8 | 6.5 | 738 |
Toyota Prius | 6.8 | 6.0 | 7.2 | 7.3 | 9.2 | 7.9 | 5.6 | 701 |
"The results show that our fellow jurors scored the Mazda the highest in terms of Performance and Environment (economy), but the MX-5's advantagesin those categories arenot really of significance," said Fourie. "Achieving an average score of 9/10 for emotional appeal and 8.1/10 for value for money ultimately sealed the victory for the Hiroshima-made roadster."
"The win for the MX-5 sends a clear message from the world's motoring media: 'We appreciate vehicles that are fit for purpose, capture the imagination of motoring enthusiasts and deliverdriving enjoyment at affordable prices.'
"But, regrettably, the Mazda's win is not of much consequence to the buying public. Although the manufacturer has produced almost a million MX-5s, stock availability of the current model is an issue in some markets (including ours) and the roadster has very a narrow target market.Itscompromised packaging rules out a number of buyers, not least the taller ones among us.
"Nevertheless, the MX-5's win is momentous in that aJapanese carmaker has snapped the European marques' 5-year stranglehold on the WCOTYtitle. Mazda's a small company that's on the upand thriving in South Africa," Fourie concluded.
Meanwhile, the roadster reaped another World Car Awards trophy in New York: it beat its sibling, the CX-3 small crossover and the Jaguar XE compact executive sedan to the World Car Design of the Year title.
"We included the MX-5 as a finalist in the design category for the Cars.co.za Consumer Awards, too. It's refreshing to see such a focused design devoid of frills," saidOosthuizen.
Other category winners in the 2016 World Car Awards are:BMW 7 Series won the World Luxury Car of the Year award ahead of the Audi Q7 and Volvo XC90, the Audi R8 was named the World Sportscar of the Year (at the cost of the Honda Civic Type R and Mercedes-AMG C63 S) andthe World Green Car of the Year is the hydrogen-powered Toyota Mirai.
Click here to read our review of the award-winning Mazda MX-5
Interested in buying an MX-5? Search for one on Cars.co.za
Watch Cars.co.za's David Taylor demonstratehow the MX-5's soft-top works:
A video posted by Cars.co.za (@carssouthafrica) on Feb 4, 2016 at 9:53am PST