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Women Make Up Over Twenty-Five Percent Of Chinese Ferrari Buyers
Women Make Up Over Twenty-Five Percent Of Chinese Ferrari Buyers-May 2024
2024-02-19 EST 22:11:54

A Ferrari 296 GTB is on display during Shell's Power Of Performance at Lavan on May 11, 2023 in New York City.

is now the first and only country where at least a quarter of all purchases. According to , female buyers accounted for 26 percent of the Italian supercar maker’s sales in (not including Taiwan or Hong Kong) over the past five years. Though we do not have the exact number, 26 percent far exceeds the proportion of Ferraris sold to women in other countries.

The outlet reports that the who are buying these cars usually include tech industry executives, property entrepreneurs (read: landlords and realtors) and the super-wealthy. Bloomberg says that this information is from sources familiar with the matter, and Ferrari itself has declined to comment on the specific numbers surrounding female .

“In recent years we have seen growing enthusiasm from female clients for our products and experiences,” . “An increase in women signing up for company-sponsored events like race-car training has been pointing to the trend.

According to the outlet, Mainland China, Hong Kong and Taiwan accounted for 12 percent of Ferrari’s total sales last year with almost 1,600 cars. That number is nearly double compared to where it was just five years ago. That 12 percent is actually a little ahead of where Ferrari wants to be in the region. Because tariffs on luxury imports hurt returns, Ferrari is reportedly seeking to keep Chinese deliveries around 10 percent of total shipments.

It all makes sense, doesn’t it? Bloomberg says that China is the global number two spot for billionaires — trailing only the U.S. — and Chinese citizens can be found up and down the list of Asia’s wealthiest . Many of them are reportedly self-made, as well. As always, social media plays a big role. Douyin, which you can think of as China’s TikTok, often reportedly showcases videos of young women driving Ferraris.

Executives over at the prancing horse seem well aware of this trend. All the way back in 2010, the company’s former CEO reportedly said that one-fifth of the previous year’s sales in China were to . Back then, shipment into China was only about one-seventh of where it is at today.

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