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Yep, Infiniti Got Creamed
Yep, Infiniti Got Creamed-July 2024
2024-02-19 EST 22:12:48

Pop quiz: Which Infiniti is this?

Poor decidedly did not have a stellar year last year. Abysmal sales figures reports from October led us to declare the automaker was . And after viewing its recently published, overall 2019 sales figures, we can unilaterally conclude that, yes, Infiniti got creamed.

Last year, Infiniti only managed to sell 117,708 cars, down from 149,280 in 2018, according to a that also highlights the brand’s December 2019 sales. Bravely, as though grasping desperately for a silver lining, it reports, “... the QX80 full-size luxury sport utility vehicle [had] its best month ever, with deliveries of 2,580, a 9 percent increase.”

True, the luxury SUV segment of 2019, so no doubt Infiniti was riding that wave. But if we zoom out just a bit and examine the bigger picture, things become very bleak, very fast. Every single one of Infiniti’s cars sold worse in 2019 than in 2018.

Every. Single. One.

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Look at all those minus signs! Negative percent changes in sales of the Q50, Q60, Q70, QX30, QX50, QX60, and QX80—coincidentally, also cars I cannot for the life of me accurately bring to mind, no matter how hard I try. I shudder to think of what would happen to me if I brought this report card home to my mother. She’d go straight for the drawer with the mahjong ruler.

A few things undoubtedly contributed to this. First, there’s Infiniti’s , like, ever. Second, former chairman and CEO of the Renault-Nissan-Mitsubishi Alliance ’s 2018 arrest probably didn’t do Infiniti any favors. Then, after bad sales and Brexit uncertainties, .

Maybe 2020 will see Infiniti’s big comeback tour, the one where the brand will embark on its journey to go . Or maybe Nissan will decide to pull a 2013 and . The numbers are certainly there to support this path.

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