Whats happened? Ford has launched a new program that lets customers buy used Ford cars on Amazon. The move comes two years after Amazon first opened its platform to auto dealers, starting with Hyundai.
You can now browse, finance, and purchase Certified Pre-Owned (CPO) Ford vehicles online via Amazons Auto marketplace. In the initial rollout, dealerships in Los Angeles, Seattle, and Dallas are participating, though Ford says it plans to expand to more markets. Each vehicle sold through the program is backed by Fords CPO standards with full inspections, warranties, and a clear service history. All the cars come with a money-back guarantee, allowing customers to return the vehicle within 14 days or 1,000 miles.
This is important because: Similar to how Amazon transformed other retail categories, buying a car now blends the convenience of e-commerce with traditional dealership pickup.
While the transaction begins on Amazon, the actual pickup and delivery are still handled through the local Ford dealer. For Ford and its dealers, its a lifeline in the evolving digital-sales era, connecting them to Amazons huge consumer base and competing in a landscape where direct-to-consumer models like Tesla dominate. For consumers, especially those who prefer avoiding back-and-forth with the dealership, this model offers an easier way to shop for used vehicles. Recommended Videos Why should I care? If youre in the market for a pre-owned car, your next search could start inside your Amazon account instead of a showroom.
Youll get access to detailed listings, defined back-up warranties, and online payment options, which could simplify negotiations, cut margins, and save time. However, it also means youll need to keep an eye on the details, how much buying online versus in-store alters pricing, service quality, and post-purchase dealer follow-through.
OK, whats next?
If Fords rollout succeeds, expect more brands to list used and certified vehicles via Amazon or similar platforms. Ford says more markets are coming online soon, so watch for announcements of new city coverage or new financing options tied into the Amazon ecosystem.