zzdcar
Home
/
Reviews
/
Buying
/
Ford Will Hit the Capri With the SUV Ray, Just Like It Did the Mustang: Report
Ford Will Hit the Capri With the SUV Ray, Just Like It Did the Mustang: Report-May 2024
2024-02-19 EST 22:09:17

Image for article titled Ford Will Hit the Capri With the SUV Ray, Just Like It Did the Mustang: Report

The Capri was Ford’s Mustang for Europe, so it should come as little surprise that Ford might give the Capri the same treatment it gave the Mustang not too long ago: Recycle the name for a battery-electric SUV with a sporty roofline. That’s the rumor from British publication anyway, which reported Wednesday that a new Capri will be based on Volkswagen’s MEB platform, just like the .

Of course, Ford isn’t ready to confirm this news just yet — though a spokesperson added a bit about “making electric iconic” that they certainly didn’t need to, which suggests to me that the company is leaning into this one:

A Ford spokesman told Auto Express, “We don’t comment on future products, but Ford is on a mission to make electric iconic.” That follows on from the company’s exterior design manager, Jordan Damkiw, telling us at the launch of the Explorer, “We’ll be expanding on other iconic names.”

After the Mach-E and Bronco, this seems like something Ford would be inclined to do. The difference with the Bronco, of course, is that in that particular case, the name was used for a vehicle of the same body style and general purpose as the original. There’s no point in me arguing whether it’s right or wrong for Ford to do this — , and I’m not going back to 2019, thank you very much.

Instead, I’ll just suggest that the original Capri was a neat sports car for the people, and doesn’t the electric version of that actually sound fun? What if the new Capri was the EV equivalent of the GR86 or BRZ? It’s something literally nobody else is doing yet. And I know SUVs are the move these days, and profit margins are what they are, but at least Americans don’t seem to have any trouble setting aside their supposed disdain for sedans to buy Model 3s in droves. You don’t actually know if something’s going to fail until you try it.

Ford instead cynically cashing the Capri name in on a high-riding “four-door coupe” doesn’t mean it can’t do this later on, of course. It could suddenly rename this one the “Capri X.” There — branding nightmare solved. I’ll even give Ford another free of charge and recommend they pronounce “X” like “cross,” as Sony does on the PlayStation controller. Doesn’t that sound like someone thought about it?

Whatever you want, Ford, I don’t care. It’d just be nice for an automaker to come out with an electric car that trades on the positive associations of an old name without everyone inevitably rushing to its attack or defense. My heart goes out to our friends across the pond, who at least had the benefit of distance when observing this from afar with the Mach-E.

As for this Capri, it will likely be very “family-friendly,” because it essentially sounds like the euro Explorer without the high roof. Auto Express reports a top-line version carrying 335 horsepower via dual-motor all-wheel drive and a range of more than 300 miles (WLTP-tested, I’d presume), just as the Explorer has. The magazine’s rendering of it looks like a Model Y. Welcome back, Capri. Last time we saw you, .

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Buying
The 2022 Aston Martin Vantage Is Aston At Its Best
The 2022 Aston Martin Vantage Is Aston At Its Best
The Aston Martin Vantage is a rolling supermodel — something to be lusted and sought after. Aside from that brochure-like description, it’s a hell of a sports car. This is my first time behind the wheel of an Aston and I was thoroughly blown away by just how good...
May 18, 2026
Ranking All The Eleanor Mustangs For Sale At Mecum This Weekend
Ranking All The Eleanor Mustangs For Sale At Mecum This Weekend
This weekend, there’s a . Big auction lots like these are always fun to peruse, to see if anything interesting () pops up. This auction, however, has an interesting category of cars: Three near-identical Eleanor Mustang replicas. Having never seen Gone In 60 Seconds, I’ve never understood the appeal...
May 18, 2026
At $6,350, Could This 1979 Chrysler Cordoba Get You Worked Up Into A Fine Corinthian Lather?
At $6,350, Could This 1979 Chrysler Cordoba Get You Worked Up Into A Fine Corinthian Lather?
Today’s Cordoba is a model once famously promoted by actor Ricardo Montalbán for its “rich Corinthian Leather” interior. Let’s see what we make of that fancy upholstery and whether it lives up to the car’s current price tag. How many of you have watched car pricing skyrocket over the...
May 18, 2026
This List Of Cars With The Highest Markups Doesn't Tell The Whole Story
This List Of Cars With The Highest Markups Doesn't Tell The Whole Story
More new car buyers than ever before . Finding a “deal” looks very different in this market than it did in the past. We have reported on several occasions and there is even a Our friends at shared this latest report for the month, which details what models are...
May 18, 2026
Here's The Problem With Those 'No Haggle' Dealerships
Here's The Problem With Those 'No Haggle' Dealerships
One of the most frustrating aspects of buying a car from a dealer is the back and forth about the price. Some dealers have responded to this by offering upfront, . And while this seemingly streamlines the process and makes (some) buyers happy, in practice, it’s a little bit more...
May 18, 2026
At $19,900, Would You Stake A Claim To This Rare 1977 Volkswagen Hormiga Stakebed?
At $19,900, Would You Stake A Claim To This Rare 1977 Volkswagen Hormiga Stakebed?
For today’s contest I bring you a VW Hormiga or “Ant.” You’ve probably never heard of it before, but now that you have, let’s see what you might expect to pay for it. One of the most famous lines in the 1978’s Animal House is Dean Wormer chastising Delta...
May 18, 2026
Copyright 2023-2026 - www.zzdcar.com All Rights Reserved