zzdcar
Home
/
Reviews
/
Racing
/
​Bernie Ecclestone Doesn't Care About You If You're Not Old And Rich
​Bernie Ecclestone Doesn't Care About You If You're Not Old And Rich-May 2024
2024-02-19 EST 22:11:48

We all know Bernie Ecclestone is a money-grubbing, chauvinistic asshat, but the crusty supreme leader of F1 just upped his Mr. Burns quotient by 1,000 in , pointing out that 15-year-olds don't buy Rolexes and comparing Marussia and Caterham to "ladies with credit cards." Then it gets worse.

In an interview with marketing magazine Campaign Asia-Pacific (via ), Ecclestone's ignorant curmudgeondom comes out in full force, beginning with the idea that getting young people into racing is a complete waste of his time. To wit:

I don't know why people want to get to the so-called 'young generation'. Why do they want to do that? Is it to sell them something? Most of these kids haven't got any money. I'd rather get to the 70-year-old guy who's got plenty of cash. So, there's no point trying to reach these kids because they won't buy any of the products here and if marketers are aiming at this audience, then maybe they should advertise with Disney.

Right, because 70-year-olds are going to live forever and there's no chance in hell that some kid playing with toy race cars on his carpet right now might be the next titan of industry to run UBS. Or Ferrari.

Ecclestone goes on to say that he's not interested in, nor does he want to understand, anything involved in promoting the sport or getting younger audiences engaged through social media or non-traditional outlets. "I'm not interested in tweeting, Facebook and whatever this nonsense is," says Ecclestone. "And, I don't know what the so-called 'young generation' of today really wants."

As for the recent financial troubles plaguing and , Ecclestone – who's helped make F1 one of the most expensive sports in the world – simply says, "Just don't spend as much. These teams don't need to be in financial trouble," before saying, "It's the same problem with ladies and credit cards."

Although Caterham has been given approval by the FIA to miss the next two Formula One grands prix…

When asked if these teams' troubles will have an impact on F1, Ecclestone likens it to the Oscar Pistorius case in South Africa, where the Paralympic medal-winner was found guilty of homicide after fatally shooting his girlfriend in 2013.

Not at all. Nobody will miss the two teams because they're not front-running teams; they've only got a name that people would know because of the problem they're in. If you want to get recognised you've got to do something. This poor guy in South Africa [Oscar Pistorius], for instance, has got more interest because of what happened with him than when he was winning gold medals. He won medals and afterwards nobody thought about him. If this case hadn't happened he would have been forgotten, probably. Same with these two teams.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Racing
Helmut Marko Is Not OK
Helmut Marko Is Not OK
In my 15 or so years of watching Formula 1, I don’t think I’ve ever witnessed a crash — or at least one that could fairly be described as a “racing incident” — generate so much discussion as the one at last weekend’s British Grand Prix. Everyone lost their...
May 9, 2026
The Bentley Continental GT3 Shows How Much Work Goes Into Climbing Pikes Peak
The Bentley Continental GT3 Shows How Much Work Goes Into Climbing Pikes Peak
Bentley’s did pretty well at this year’s , managing to come in second in Time Attack 1 and fourth place overall. The machine was the best performing among the renewably-powered cars. Bentley it did so well, its run would have been record-breaking — if not for the closures that...
May 9, 2026
Andretti Sticks With Formula E Despite BMW Ditching
Andretti Sticks With Formula E Despite BMW Ditching
Indianapolis-based Andretti Autosport have been involved in Formula E since the start, all the way back in 2014. The team has been operating under the BMW i Andretti Motorsport banner since the team joined forces with the Bavarian brand with the new second-gen chassis in 2018. While BMW officially...
May 9, 2026
Toto Wolff Says That Red Bull Has Made It 'Personal'
Toto Wolff Says That Red Bull Has Made It 'Personal'
The is still reverberating across the sport, as Mercedes boss Toto Wolff said this week that some of the language was “a level that we have not seen in this sport before.” Wolff was not referring to the in the wake of the incident — that, sadly, has become...
May 9, 2026
Helio Castroneves Earned A Full-Time IndyCar Ride In 2022 By Winning The Indy 500
Helio Castroneves Earned A Full-Time IndyCar Ride In 2022 By Winning The Indy 500
Meyer Shank Racing threw out a bombshell of an announcement on Thursday. Not only would 2021 Indy 500 winner and series legend be getting back in the car for a full-time ride with the team in 2022, but the team was expanding to two full-time seats for the 2022...
May 9, 2026
If You Watch One Video On That Max Verstappen/Lewis Hamilton Crash, Make It This One
If You Watch One Video On That Max Verstappen/Lewis Hamilton Crash, Make It This One
By now I’m willing to bet you’ve made up your mind on the crash between Lewis Hamilton and Max Verstappen in the first lap of Sunday’s Formula 1 race at Silverstone. Even if you have, I recommend taking a moment to watch on the incident, which unpacks it from...
May 9, 2026
Copyright 2023-2026 - www.zzdcar.com All Rights Reserved