zzdcar
Home
/
Reviews
/
Racing
/
Bernie Ecclestone Is The Root Of Formula One's Exclusivity Problem, Not America
Bernie Ecclestone Is The Root Of Formula One's Exclusivity Problem, Not America-December 2024
2024-02-19 EST 22:10:51

Image for article titled Bernie Ecclestone Is The Root Of Formula One's Exclusivity Problem, Not America

Longtime Formula One fans have been up in arms online after the sport announced its intention to contest two new races in America, one in Miami and one in Las Vegas. Many arguments have tended to blame America itself for things like the high ticket prices at events or the growing spectacle of F1 — but that thread of reasoning is misguided. If we want to point fingers at anyone for creating the conditions of F1's rampant success and subsequent exclusivity, we need to be blaming Bernie Ecclestone.

I understand the impetus to blame America for the bulk of F1's problems. I really, truly get it. We are loud and obnoxious. We force everyone to look at us, to follow our trends, to accommodate our cultural quirks, to bend over backwards for us. But Formula One did not suddenly grow more expensive or exclusive solely due to American influence. That came long before in the form of an impish man named Bernie Ecclestone.

Ecclestone’s shrewd business sense saw him turn from a driver to a team owner to the functional head of Formula One throughout his lifetime, and when he was handed the reins of the series, all of Ecclestone’s plans were made with one goal in mind: To make money.

As Ecclestone ascended to the become the owner and operator of Formula One, he was doing so in a sport with very little cohesion. Purses for events were small. International event coverage was minimal. There were few barriers between fan and competitor. F1 was mainly just a band of determined folks that traveled around the world each year pursuing their passions.

What Ecclestone did was weave some scattered threads together into a tapestry of capitalism, spectacle, celebrity, and technology by founding the sport’s first promotional organization. F1's profile grew dramatically as Ecclestone brokered television deals and organized races in new countries around the world. As more people grew interested in the sport, Ecclestone could raise ticket prices. As ticket prices increased, so did the illusion of glamour and exclusivity F1 carries today. And with that exclusivity has come the recent uptick in popularity in formerly disinterested parties. Hell, Ecclestone even recognized the potential of the American audience and tried for decades to establish a firm F1 presence in the U.S. — but as I’ll explore in a later blog, he never properly mobilized the audience.

Yes, Liberty Media, which purchased F1 from Ecclestone, is an American company — but Liberty wouldn’t have purchased the series if it wasn’t a high-profile championship with a massive potential for worldwide growth, especially in America. And it’s not like ticket prices massively skyrocketed once Liberty took control; the company instead looked beyond F1's current fanbase to find new markets to tap. Another company would have had the same impulses.

To be honest, most of these criticisms — that America is turning F1 into too much of an expensive spectacle — simply just read as longtime European fans realizing the sport isn’t just theirs anymore. It was okay that non-European fans might have to wake up early or stay up late to watch a race — but a night race in Las Vegas was simply the breaking point. Monaco’s near-$1000 general admission tickets, spectacle, and celebrity were OK — but the same concept is wrong for America. Even the Gulf races were acceptable, perhaps because it was an accommodating price to pay to watch the sport.

But Americans are perceived as inherently antagonistic, like we’re trying to twist F1 racing into our thing at the express exclusion of everyone else.

Trust me, we’re not. Miami and Las Vegas will likely be expensive, exclusive events designed more as an exhibition of speed, style, and elitism than they will be pure racing events designed for the diehard fan — but F1 has plenty of similar races each year. F1 doesn’t keep Monaco because the racing is compelling enough to justify the price tag; F1 keeps it because it’s a place for the rich to schmooze. F1 doesn’t keep Jeddah because the circuit rings true to the desires of the fans; F1 keeps it because it serves an important geopolitical — and financial — purpose.

At the end of the day, the Circuit of the Americas still exists as the semi-affordable option for the general race fan here in America — and the cost of attending a Miami or Las Vegas is still cheaper than traveling to an event overseas. But if you’re looking to be upset at some entity for pricing fans out of motorsport, try being upset at the foundational members of the sport that turned F1 into what it is today. America had very little to do with it.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Racing
The British Wonks At McLaren Will Now Be Led By An American
The British Wonks At McLaren Will Now Be Led By An American
Los Angeles-born motorsport marketer Zak Brown turned down the opportunity to take over some of Bernie Ecclestone’s commercial duties under new Formula One owners Liberty Media to join McLaren instead, reports the . Brown joins the McLaren Technology Group as its new Executive Director—but curiously, not as a replacement for...
Dec 25, 2025
F1 Driver Daniel Ricciardo’s Belly Dancing Will Haunt You In Your Dreams
F1 Driver Daniel Ricciardo’s Belly Dancing Will Haunt You In Your Dreams
Formula One driver Daniel Ricciardo is the kind of person whose antics often make you want to cover your eyes in vicarious embarrassment, but at the same time, you can’t stop watching whatever it is he’s doing. This time around, someone talked him into belly dancing in front of a...
Dec 25, 2025
Formula One Could Introduce Standing Restarts In 2017
Formula One Could Introduce Standing Restarts In 2017
In a meeting prior to the Formula One season finale in Abu Dhabi, all 11 team principles reportedly agreed to bring standing restarts to the grid for the 2017 race season in hopes that it “spices the show up.” If introduced, that means each restart would look just like the...
Dec 25, 2025
Weekend Motorsports Roundup, Nov. 26-27, 2016
Weekend Motorsports Roundup, Nov. 26-27, 2016
Welcome to the Jalopnik , where we let you know what’s going on in the world of racing, where you can see it, and where you can talk about it all in one convenient place. Where else would you want to spend your weekend? Well, would you look at that—the...
Dec 25, 2025
Lewis Hamilton On Pole In Front Of His Teammate For Championship-Deciding F1 Finale
Lewis Hamilton On Pole In Front Of His Teammate For Championship-Deciding F1 Finale
Let the Final Ultimate Mega-Super Battle of the Teammates commence! Lewis Hamilton’s really not letting the Formula One world drivers’ championship go without a fight. Hamilton laid down a pole-winning qualifying lap in Abu Dhabi, 0.303 seconds faster than his teammate and fellow title contender Nico Rosberg. Hamilton’s 1.38.755 was...
Dec 25, 2025
The World's Most Massive Vehicular Adventure Is Going Somewhere New Next Year
The World's Most Massive Vehicular Adventure Is Going Somewhere New Next Year
2017 will kick off with one of the most massive motorized adventure events of all time: the 39th annual . Next year’s route and favorite competitor lineup has just been announced, and of course the 5,500-mile odyssey is slated to be more badass than ever before. Paraguay will be the...
Dec 25, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved