USA Today motorsports reporter Jeff Gluck captured this little video where the fan reaction says it all. Fans cheer for Kevin Harvick and Jeff Gordon, but ? Not so much.

In focusing on winning over everything else—including over winning the respect and adoration of the other drivers—Brad has done a fine job of making himself the villain of the year to both drivers and fans alike.

We'll see if this pans out into post-race confrontation, although NASCAR's hard-to-follow enforcement of its own rules regarding post-race demonstrations of bravado may actually put an end to that.

Some things never change, and NASCAR's gonna NASCAR. Brad Keselowski got into a fight with both…