zzdcar
Home
/
Reviews
/
Racing
/
Haas F1 Sponsor Rich Energy Claims to Have Terminated Contract, Citing ‘PC Attitude’ [Update: Haas Says They're Still Partners]
Haas F1 Sponsor Rich Energy Claims to Have Terminated Contract, Citing ‘PC Attitude’ [Update: Haas Says They're Still Partners]-January 2024
2024-02-19 EST 22:11:08

Image for article titled Haas F1 Sponsor Rich Energy Claims to Have Terminated Contract, Citing ‘PC Attitude’ [Update: Haas Says They're Still Partners]

, the enigmatic British energy-drink company that came aboard the Haas Formula One Team’s cars this year and brought a whole lot of questions of legitimacy with it, tweeted Wednesday that it has terminated its contract with the team. The tweet cited “poor performance” and a “PC attitude” in F1.

The tweet came as a shock, even more so than do, since the British Grand Prix is a few days away and since F1 is only nine races into its 21-race season. But it is on brand for Rich Energy, which always wants to prove itself against energy-drink giant Red Bull.

“Today @rich_energy terminated our contract with @HaasF1Team for poor performance,” the post said. “We aim to beat @redbullracing & being behind @WilliamsRacing in Austria is unacceptable. The politics and PC attitude in @F1 is also inhibiting our business. We wish the team well.”

“PC,” of course, is internet speak for “politically correct.”

The tweet from the Rich Energy account came just a few hours after the Haas team posted several photos and videos of members wearing Rich Energy gear, like this of drivers Romain Grosjean and from nine hours earlier and a of Fittipaldi from seven hours earlier. Rich Energy branding is still all over the Haas Twitter account, and the team hasn’t posted since the tweet about the contract termination.

Jalopnik has reached out to both Rich Energy and Haas for comment, and will update this story if we hear back. We asked both, among other things, whether the branding will be off of the cars immediately.

The Haas-Rich Energy partnership since it was announced, stemming from early findings of documents that showed the drink company as having 581 pounds in the bank in 2017. (Rich Energy CEO William Storey that those documents tell an “irrelevant” part of the story, and that the company now has “considerably in excess of eight figures” in its bank account at “any one time.”)

There were also questions of its unclear origins and Storey’s rocky past in terms of business attempts, as well as ones about whether the company had the cash to enter a red-carpet racing series like F1. Both Haas and Rich Energy declined to comment on the details of their deal with Jalopnik, but it should be noted that Haas supported its cars in multiple series with Haas CNC branding.

Image for article titled Haas F1 Sponsor Rich Energy Claims to Have Terminated Contract, Citing ‘PC Attitude’ [Update: Haas Says They're Still Partners]

Then came , which it has said represents the stag in a local park in Richmond, where its name is loosely derived from.

In a scathing judgement, a judge from the Business and Property Courts of England and Wales found the two witnesses for the claimant, Whyte Bikes, to be “straightforward, credible and reliable,” while the judge found some of Storey’s evidence to be “incorrect or misleading” and believed him to be “involved in the manufacture of documents during the course of litigation to provide additional support for the Defendants’ case.”

Rich Energy lost the case, and the judge ordered its logo to be invalid starting on July 18. The company has until then to request an appeal, but should the current ruling stand, Rich Energy will have to disclose its global and UK sales to Whyte Bikes, . Rich Energy from the Haas cars before the Canadian Grand Prix in June.

It’s been a short but tumultuous ride, this Rich Energy-Haas F1 partnership. But it might have finally come to an end, all thanks to and that pesky “PC” culture.

Neither Haas nor Rich Energy have responded to Jalopnik, but the Haas Twitter account posted, more than half of a day after the original tweet from Rich Energy, that the drink company is still its partner.

“Rich Energy is currently the title partner of Haas F1 Team,” the tweet quoted team principal Guenther Steiner as saying. “I cannot comment further on the contractual relationship between our two parties due to commercial confidentiality.”

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Racing
Darth Vader, Your Race Car Has Arrived
Darth Vader, Your Race Car Has Arrived
Famed Reiter Engineering has made a GT3 racer that looks as mean as it sounds. Think Lamborghini has gotten too soft and Audi-like? This is the race car for you. "The surprising and at the same time overwhelming popularity of our showed us that for motorsport fans at least a...
Jan 15, 2026
Watch A Le Mans Prototype Explode Into Confetti Like A Giant Piñata
Watch A Le Mans Prototype Explode Into Confetti Like A Giant Piñata
Olivier Pla of G-Drive Racing isn't having a great day in his World Endurance Championship prototype racer. Brake failure caused Pla to miss a braking point at the 6 Hours of São Paulo and whack into one of Interlagos' barriers at speed. The resulting smash looks more like an exploding...
Jan 15, 2026
This Is The Craziest Rally Stage I've Ever Seen
This Is The Craziest Rally Stage I've Ever Seen
China has some of the most brutal rallies in existence, and it's not hard to see why. A lot of it has to do with the rough roads they run on. Here's a constantly twisty road that straddles drop-offs on both sides. Consequences for turning the wrong way are pretty...
Jan 15, 2026
Huge Crash Crumples Mark Webber's Porsche 919 Into A Little Fiery Ball
Huge Crash Crumples Mark Webber's Porsche 919 Into A Little Fiery Ball
A massive crash took Mark Webber in the number 20 Porsche out of the race in the last hour of the World Endurance Championship's 6 Hours of São Paulo. The Porsche 919 collided with Matteo Cressoni in the number 90 Ferrari 458 of 8 Star Motorsports, then hit the wall....
Jan 15, 2026
The Most Interesting Things For Sale At The Marussia F1 Team Auction
The Most Interesting Things For Sale At The Marussia F1 Team Auction
Now Formula One team Marussia brings you a selection of gifts for the racer who has everything. Ever fancied a Formula One car, a sweet transporter or some of the high-tech tools used in F1 car design? Want the stillborn 2015 design for your wall? Check out the on December...
Jan 15, 2026
Watch Sebastian Vettel Totally Rip Off Jeff Gordon's
Watch Sebastian Vettel Totally Rip Off Jeff Gordon's "Test Drive" Stunts
Take prominent race car driver. Disguise as an everyday user of vehicles, if not a bit of a rube. Put in car. Put "unknowing" passengers in car. Terrify passengers. We've , haven't we? Bless their hearts, German Haus of Tireschnitzel Tirendo copied the format from Jeff Gordon's Pepsi Max ads...
Jan 15, 2026
Copyright 2023-2026 - www.zzdcar.com All Rights Reserved