Once upon a late night at Daytona International Speedway, then-NASCAR driver Juan Pablo Montoya’s car full of jet fuel. And, five years later, the co-owner of Montoya’s new sponsor introduced him as “Mr. Jet Dryer” at a car unveiling.

Nope, not “Mr. ,” “Mr. ” or “Mr. .” They called this guy “Mr. Jet Dryer.” He’ll truly never live this down.

In case you weren’t awake on Monday, Feb. 27, 2012 at around midnight Eastern Time for a rain-delayed running of the Daytona 500, Montoya smacked into a jet dryer circling the track with around 40 laps to go. It exploded, big time, and that around 200 gallons of jet fuel spilled all over the track and onto the grass before igniting and damaging the racing surface.

Overall, it was a huge mess and an even later night than originally expected. And apparently, Montoya’s sponsor for his , the Indianapolis 500, hasn’t forgotten about it.

Skip to around 5:30 in this Facebook live video by the company to hear its co-owner give Montoya the flattering introduction:

The moral of the story here, probably, is don’t run into jet dryers and delay the Daytona 500 into all hours of the night. Unlike all of those embarrassing selfies you took when the peace sign was cool, this kind of thing can’t be removed from the internet—or everyone’s memory—so easily.