zzdcar
Home
/
Reviews
/
Racing
/
Self-Styled Diversity Guru Drops $500 Million Racial Discrimination Lawsuit Against NASCAR
Self-Styled Diversity Guru Drops $500 Million Racial Discrimination Lawsuit Against NASCAR-July 2024
2024-02-19 EST 22:11:16

A 2016 lawsuit alleging that NASCAR racially discriminated against the efforts of Terrance Cox III to start a race team and other diversity-oriented efforts has been dropped, reports . Cox himself as a diversity guru who wanted to increase black participation in NASCAR, but his relationship with the series soured to the point where Cox began organizing protests against it.

Cox and his Diversity Motorsports Racing, LLC, entity sued NASCAR, International Speedway Corporation and a host of teams for $500 million in 2016, only to drop his claims against the International Speedway Corporation when the lawsuit was in December 2016, and drop the claims against the teams in February 2017. NASCAR was the only defendant left until Cox dropped the lawsuit entirely this month.

It was evident from the claims in Cox’s lawsuit as well as NASCAR’s that Cox tried to approach NASCAR’s top series with comparatively little experience working with top tier motorsports.

Cox’s Diversity Motorsports Racing entity briefly partnered with an ARCA team and successfully put the logo of one Cox-led outreach effort on at least one car in NASCAR’s second-tier Nationwide Series. However, Jalopnik’s into those groups’ actual impact were inconclusive, with no results on nonprofit tracker GuideStar and no comment from Cox’s lawyer when we asked for clarification.

When NASCAR would not work with him as they had their own diversity and education efforts already in process, Cox became antagonistic, calling the series out on social media and in organized protests for what he claimed was racial bias against black people. As of January 31 of this year, the Cox-founded Minority Youth Matters Movement Facebook page was still advertising a protest for this year’s Daytona 500, among .

Cox dropped his lawsuit after NASCAR agreed not to pursue fees, expenses or sanctions against him, per court documents. NASCAR’s comment to ESPN described the lawsuit as a baseless play for attention:

From the very outset, Terrence Cox’s allegations were baseless publicity stunts without any merit or factual backing. We are not surprised that Mr. Cox has chosen to drop this matter and we remain committed to providing a working environment that promotes diversity, equality and respect for one another in everything we do.

The full dismissal can be read below.

by on Scribd

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Racing
Kasey Kahne Won't Finish Out His Final Season in NASCAR Due to Health Concerns
Kasey Kahne Won't Finish Out His Final Season in NASCAR Due to Health Concerns
driver announced in August that he would after this season, but he won’t finish the season after all. Just two weeks after that announcement, bizarre complications with heat exhaustion sidelined him indefinitely. Kahne tweeted the retirement announcement Aug. 16, saying the “grueling” 36-race Cup Series schedule “takes a toll on...
Jul 29, 2026
Ken Block's Gymkhana Amazon Show Is About the Danger in Going Viral as a Business
Ken Block's Gymkhana Amazon Show Is About the Danger in Going Viral as a Business
—those ridiculously entertaining videos featuring rally driver Ken Block doing insane stunts in absurd driftmobiles—is now a new Amazon Prime video series called “The Gymkhana Files.” And my god does it look promising. The show, whose new teaser you can see below, is meant to give viewers a behind-the-scenes look...
Jul 29, 2026
Buying an Old NASCAR Stock Car Seems Like a Good Idea
Buying an Old NASCAR Stock Car Seems Like a Good Idea
That is, it does until the engine blows up. Back in February, one of the guys helping run Chris Forsberg’s continued efforts in Formula Drift picked up a retired Toyota stock car from NorCal. The window banner reads McReynolds (presumably Brandon McReynolds, who raced Toyotas like this in the K&N...
Jul 29, 2026
Ford's Group Five Capri Is All Wings And Exhaust Flames
Ford's Group Five Capri Is All Wings And Exhaust Flames
FIA Group 5 class racing went through four distinct generations from the early touring car races of the late 1960s through the off-the-wall bonkers silhouette racers that dominated the international sports car scene from about 1975 to about 1983. Perhaps the most iconic and dominant racer developed for this series...
Jul 29, 2026
The ‘W Series’ Women-Only Racing Championship Has the Right Intentions but the Wrong Execution
The ‘W Series’ Women-Only Racing Championship Has the Right Intentions but the Wrong Execution
The idea of a “” has been public for , and that idea—now called the “W Series”—will apparently become a reality with its inaugural season this spring. It has merits from a practicality standpoint, at the cost of taking a large step back for women in the context of motorsport....
Jul 29, 2026
Australia's Ban on Stadium Super Trucks Upheld in Court Decision
Australia's Ban on Stadium Super Trucks Upheld in Court Decision
founder ’s had issues with racing officials in Australia, like when they for doing donuts in a race truck on the street. But this new spat is far bigger: This week, the Supreme Court of Victoria upheld from the country. The Confederation of Australian Motor Sport, Australia’s motorsport governing body,...
Jul 29, 2026
Copyright 2023-2026 - www.zzdcar.com All Rights Reserved