zzdcar
Home
/
Reviews
/
Racing
/
The Man Behind Nissan's GT Academy And Le Mans Program Is Leaving The Company
The Man Behind Nissan's GT Academy And Le Mans Program Is Leaving The Company-May 2024
2024-02-19 EST 22:11:37

Nissan announced this morning that Global Motorsport Head Darren Cox will be leaving the company today. While Cox’s full title is Global Head of Sales, Marketing and Brand, he’s most known by us for his involvement with Nissan’s motorsports programs, including and some unique .

Cox spent eighteen years with the Renault-Nissan Alliance, during which he helped develop the GT Academy program to take Gran Turismo’s best players and stick them into race cars. Three of those raced in the top LMP1 class at Le Mans this year in the radically different front-wheel-drive-biased GT-R LM Nismo—a car so wacky that we can’t help but to sort of love it.

Cox hasn’t escaped controversy during his tenure with Nismo. Nissan’s involvement with the ended in an ongoing legal battle with sportscar legend Don Panoz’s company and this year’s Le Mans car wasn’t exactly ready for prime-time on its debut at Le Mans.

Still, we’ve been appreciative of his efforts to put sportscar racing in front of new audiences. You expect someone like Porsche to market the crap out of their racing efforts because that’s what they’ve always done. Nissan — maker of the — not as much.

Cox had this to say in Nissan’s today:

The decision to leave Nissan and the Alliance was not an easy one. I have enjoyed a great many years working on some amazing projects with great people and have thrived on the challenges, successes and even failures, in equal measure. I have seen GT Academy grow from a small European initiative to now embracing countries representing half the world’s population. I am equally proud of successes such as participating in the launch of Juke, managing marketing for Qashqai in Europe and being part of the team working to expand the Nismo Brand. While I am excited to take a new direction in my career, there is much that I will miss about my time with Nissan and I wish everyone all the best for the future.

As for those future plans for both entities, Nismo will be restructuring as a result of Cox’s departure, and Cox is being rather tight-lipped about where he’s headed:

I would attempt to spot a pirate ship at Circuit of the Americas today given the still-wet conditions out there, but my camera is still sitting in a bowl full of rice from . Oops.

More on this story and any upcoming changes at Nissan as we have it. We’ve already seen LMP1 designer Ben Bowlby from being the LMP1 team principal into a technical director role to focus on making the GT-R LM Nismo work well, so hopefully that car stays on target for a return in 2016.

[Correction: There were three—not just one—GT Academy grads on the LMP1 team at Le Mans this year. My apologies for the mistake; it has since been fixed. H/T !]

Contact the author at .

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Racing
Dallara's Track-Only EXP Is A Lap Time Bargain
Dallara's Track-Only EXP Is A Lap Time Bargain
Sometimes to do more you have to start with less. At least that’s Dallara’s theory when it comes to the new track-only EXP based on the Stradale street car. Weighing just 1962 pounds and pushing 492 horsepower and 516 pound-feet of torque from a Ford-derived 2.3-liter turbocharged four-cylinder, the...
May 19, 2026
Chip Ganassi Racing Will Leave NASCAR At The End Of 2021
Chip Ganassi Racing Will Leave NASCAR At The End Of 2021
Chip Ganassi Racing, with split headquarters in Concord, North Carolina and Indianapolis, Indiana, has grown since its founding in 1990 to become one of the heaviest hitters in American motorsport. The team currently fields cars in IndyCar, IMSA, Extreme E, and NASCAR Cup. At the end of this season,...
May 19, 2026
Bugatti Chiron VS. Red Bull Racing: Who's Taking The Fastest Quarter Mile Time?
Bugatti Chiron VS. Red Bull Racing: Who's Taking The Fastest Quarter Mile Time?
Hypercars and F1 cars are both multi-million dollar machines designed for sheer speed, but neither are exactly designed for drag racing. But is that going to stop anyone from seeing how both machines compare on the quarter mile? Hell no. CarWow went ahead and put both of these gorgeous...
May 19, 2026
Despite Recent Struggles Mercedes Says It Has Stopped Developing Its 2021 F1 Car
Despite Recent Struggles Mercedes Says It Has Stopped Developing Its 2021 F1 Car
It feels like Mercedes have been winning in Formula One for a generation. Okay, sure, it’s only been seven years of three pointed star dominance, but in the world of racing, seven years is a very long time. Ferrari’s Michael Schumacher era was comparatively only five seasons, and Red...
May 19, 2026
F1 Teams Less Willing To Tell On Each Other Over Radio Now That Everyone Can Hear Them
F1 Teams Less Willing To Tell On Each Other Over Radio Now That Everyone Can Hear Them
Up until this season Formula 1 fans weren’t privy to radio communications between teams and race control — only chat between drivers and their personnel on the pit wall. Radio has become such a staple of the F1 broadcast experience that opening up the line to the FIA and...
May 19, 2026
Nobody Asked For An Eight-Part Docuseries On Bernie Ecclestone, But We're Getting One Anyway
Nobody Asked For An Eight-Part Docuseries On Bernie Ecclestone, But We're Getting One Anyway
Formula 1 has made legitimate strides in growing its audience during the Liberty Media era. Chalk it up to a combination of actual marketing to people other than rich white dudes; captivating, accessible programming like Netflix’s Drive To Survive; and the embrace of digital platforms and social media. Things...
May 19, 2026
Copyright 2023-2026 - www.zzdcar.com All Rights Reserved