The new car market in South Africa is well documented, especially in terms of sales and market share. However, information regarding the used car market in South Africa is scarce. Used car statistics derived from Cars.co.za therefore provides a unique perspective on the used car market in South Africa.
In 2012, a total of 17569998 views were made on Cars.co.za between January and November 2012, offering valuable insight into the interests of the South African public towards used vehicles and used car brands.
| Make and Model | Total Views | Used Car Market Penetration % |
|---|---|---|
| 1. VW Polo | 1 104 375 | 6% |
| 2. BMW 3-Series | 839 852 | 4% |
| 3. VW Golf | 585 606 | 3% |
| 4. Toyota Corolla | 499 493 | 2% |
| 5. Mercedes-Benz C-Class | 492 799 | 2% |
| 6. VW Polo Vivo | 485 289 | 2% |
| 7. Audi A4 | 418 838 | 2% |
| 8. Opel Corsa | 360 485 | 2% |
| 9. Toyota Hilux | 359 120 | 2% |
| 10. Toyota Yaris | 357 558 | 2% |
According to Cars.co.za, the VW Polo is South Africas favourite used car for 2012 with a used car market penetration percentage of 6%. This achievement can be attributed to the VW Polos affordability in the used car market and general consumer confidence in the Volkswagen brand. Not only is the VW Polo South Africas most popular used car, its also ranked third as South Africas most popular new car for 2012.
The BMW 3-Series claims a distant second place with a used car market penetration percentage of 4% and is BMWs best selling new vehicle for 2012. Interestingly, South Africas best selling new car for 2012, the VW Polo Vivo, is ranked 6th in the used car market with a market penetration percentage of only 2%. Similarly, the Toyota Hilux, South Africas most popular new bakkie for 2012, is ranked 9th in the used car market with a market penetration percentage of 2%.
| Used Car Brand | Total Views | Used Car Market Penetration % | New Car Market Penetration %* |
|---|---|---|---|
| 1. Volkswagen | 3 426 174 | 19% | 16% |
| 2. Toyota | 1 615 596 | 9% | 18% |
| 3. GMSA | 1 229 743 | 6% | 10% |
| 4. BMW | 1 216 288 | 6% | 4% |
| 5. Ford Motor Company | 900 072 | 5% | 7% |
* According to official NAAMSA sales figures for 2012
Volkswagen is South Africas most popular used car brand for 2012 with a used car market penetration percentage of 19%. When compared to the new car market where Volkswagen holds 16%, its evident that the German automaker has a firm footing in the used car market in South Africa. In the new car market, Volkswagen is South Africas second most popular car brand.
Toyota on the other hand, only has a 9% used car market penetration compared to 18% in the new car market where its South Africas most popular car brand for 2012. Like Toyota, GMSA (10%) and Ford (7%) have a larger presence in the new car market when compared to the used car market. BMW, like Volkswagen, has a larger reach in the used car market with a penetration percentage of 6%.
Cars.co.za will continue to monitor and collate used car statistics in 2013 with an emphasis on expanding existing knowledge of the used car market in South Africa.
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