zzdcar
Home
/
Reviews
/
Culture
/
VW’s Cupra May Come to the U.S., But With the Wrong Cars
VW’s Cupra May Come to the U.S., But With the Wrong Cars-August 2024
2024-02-19 EST 22:11:57

Image for article titled VW’s Cupra May Come to the U.S., But With the Wrong Cars

’s Cupra, a sporty spinoff with a bit of , is reportedly mulling over an expansion to the United States. According to , the move would be part of an overall push to bring the brand to new markets. started out as a sub-brand for Spanish company SEAT, but it now has its own distinct models.

Right now, it’s not clear exactly what vehicles Cupra would sell in the U.S. if it was to come here. Wayne Griffiths, SEAT and Cupra CEO, said that if Cupra does enter this market, it would only do so with larger, full-electric vehicles. Can I get a BOOOOOOO, please?

“You need a car in the U.S. that’s fit for the U.S. and electric,” “A U.S. electric car is generally bigger, so it will be the next generation of electric cars that would be based on the SSP platform from VW.” The outlet says that platform is expected to come sometime after 2025.

He added that the timing of entering the U.S. market would most likely be linked to Cupra’s move to go all-electric across its lineup. That is set to happen by 2030, but before Cupra can make its way to the U.S., Griffiths says it needs to get stronger in Europe.

“The investment for making cars ready for America is considerable, and I think we need to be stronger first in Europe and make sure we’ve done our homework,” Griffiths said.

Right now, Curpa’s market share in Europe is 1.2 percent – a 60 percent increase from this time last year. However, the automaker wants to get that number to three or four percent.

The current lineup includes four fairly-small models. There’s the Leon (which comes in hatchback and wagon guise and can be had with a plug-in hybrid system), Formentor crossover, Ateca crossover, and the .

Auto News reports that next year, the lineup will expand to include the Tavascan, another compact crossover. However, this vehicle is going to be all-electric. Next year will also bring in the Terramar, a larger, mid-size crossover.

“As far as our ambition of being truly global, we are currently analyzing a possible entry into the North American market.” . “At the moment, we are testing our brand with potential clients; we think Americans would love Cupra’s design and great performance.” Apparently, the first results of those tests have been quite successful, according to Griffiths.

Cupra has reportedly started sales in both Mexico and Australia. Soon it will be adding Colombia and Chile. It’s all part of a mid-term goal of selling 500,000 vehicles per year.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Culture
2025 Toyota Crown Signia SUV: This Is It
2025 Toyota Crown Signia SUV: This Is It
The 2025 Toyota Crown Signia is coming to the U.S. next year to join the other , which Toyota claims is a sedan rather than a crossover. In , there will be a full roster that consists of four different Crown models, while, so far, only two of these...
Aug 14, 2025
Some Auto Workers Are Voting No On Historic Contract
Some Auto Workers Are Voting No On Historic Contract
Good morning! It’s Wednesday, November 15, 2023, and this is , your daily roundup of the top automotive headlines from around the world, in one place. Here are the important stories you need to know. After a six-week-long strike, the finally reached a tentative agreement for a new deal...
Aug 14, 2025
Brad Pitt’s F1 Movie Scraps Millions Worth Of Footage Over Dodgy Sponsorship Deals [UPDATE: The Movie Is Still On Schedule]
Brad Pitt’s F1 Movie Scraps Millions Worth Of Footage Over Dodgy Sponsorship Deals [UPDATE: The Movie Is Still On Schedule]
appeared to be on rocky ground after rumors emerged that dodgy sponsorship deals useless. However, Formula 1 now says all footage captured at events in the UK and Hungary remains “relevant” and the movie is still on track for its 2025 release. An earlier version of this story stated...
Aug 14, 2025
2025 Genesis GV80 SUV Goes Fastback With The New GV80 Coupe
2025 Genesis GV80 SUV Goes Fastback With The New GV80 Coupe
When showed off the , it seemed like the was close to production. That turned out to be the case when Genesis said it was making the , and confirmed it would be taking the model through production mostly unchanged. Now that it’s getting a refresh for the next...
Aug 14, 2025
You'll Be Able To Legally Resell Your Cybertruck, If You Ever Get One
You'll Be Able To Legally Resell Your Cybertruck, If You Ever Get One
Following a , Tesla quietly removed the clause from its Vehicle Purchase Agreement that gave it the right to sue any early Cybertruck owner who attempted to resell their motoring monstrosity within the first year of ownership, and potentially forfeit the right to buy future Teslas. Tragedy avoided, I...
Aug 14, 2025
Turns Out, Borrowing A Car At Gunpoint Is Illegal
Turns Out, Borrowing A Car At Gunpoint Is Illegal
Police in are looking for two suspects who stole a at last week only to returned it the next day. The victim told officers that walked up to him in his Parkrose Ave. driveway on November 9 and at him, according to . After that, the guy did the...
Aug 14, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved