If you watched the this past weekend, you likely noticed an unexpected entrant among the legions of EV and NFT : DeLorean. The ad spot, a mere fifteen seconds of the famous gullwing doors opening in silhouette, sparked the interest of every viewer with a pulse and a bit of Back to the Future nostalgia. A new DeLorean? In 2022?

Well, maybe.

For starters, this ad isn’t from the original DeLorean Motor Company — you know, the one that built the cars. That one back in the early eighties. It was supplanted by a Texas-based DeLorean Motor Company in the nineties, which won the rights to the original DMC name and branding in a lawsuit , but that company also isn’t the one running this ad — although it may not not be. Let me explain.

The electric DeLorean revival is coming from a company called DeLorean Motors Reimagined, . The new company, which was incorporated at the end of last November, has its own leadership structure, employees, and address. It’s led by , who seems to have brought on Karma’s to be the new company’s VP of Engineering.

The new DeLorean Motors Reimagined , but it does link back to . Just days before the Super Bowl ad aired, the new DMR site was — specifically, to advertise the reproduction DMC-12 cars the company had . Those reproduction vehicle now appear on neither site, leaving questions as to whether they’re still even planned for production.

Given the shared domain name and social media accounts, DMC and DMR are clearly related companies. But with independent addresses, registered agents, and , it’s unclear whether DMR was spun off from the more established DMC, or if the new upstart has simply worked out some sort of cooperative deal.

So, we know somewhere between one and three DeLorean-related companies want to build an electric revival of the classic coupe, . We know the new company will be based in San Antonio, and appears to have about bringing 450 new jobs to the city. We know , but it’s unclear if this is related to the that company teased last year.

What we don’t know is... everything else. The new DeLorean site is light on information, but heavy on merchandise and low-resolution imagery. Its links for media, PR, and investor relations all lead to various email addresses, but Jalopnik reached out by both phone and email and heard nothing back. We also don’t know what DMR’s tagline, “The Future Was Never Promised,” is supposed to mean. Seriously, no one in the Jalopnik slack could figure it out.

Neither DeLorean Motors Reimagined nor DeLorean Motor Company has promised much of anything yet. Nothing’s been said of a firm production timeline, or even a number of units to be produced. Still, a startup EV company relying on a beloved name for marketing with little other information available does strike some of those classic vaporware chords.